6 Types of Online Retailers Returns and When to Offer Each Type

Returns are an inevitable part of eCommerce. No matter how carefully you package and ship your products, some customers will still want to return them. As an eCommerce business owner, it's important to have a clear and well-defined returns policy that outlines the types of returns you offer. Here are six types of eCommerce returns and when to offer each one:

1. No-Questions-Asked Returns: This is the most customer-friendly return policy. It allows customers to return products without any explanation or justification. This type of return policy is best suited for low-cost items that are easy to resell, such as clothing or small electronics.

2. Defective Product Returns: This type of return policy is for products that are damaged or defective upon receipt. It's important to have a clear process for customers to report these issues and to provide a replacement or refund quickly. This type of policy is best suited for higher-cost items, such as electronics or appliances.

3. Wrong Item Returns: This type of return policy is for situations where the customer receives the wrong item. It's important to have a clear process for customers to report these issues and to provide a replacement or refund quickly. This type of policy is best suited for all types of products.

4. Size or Fit Returns: This type of return policy is for clothing or shoes that don't fit properly. It's important to have a clear process for customers to request a different size or fit and to provide a replacement or refund quickly. This type of policy is best suited for clothing or shoe retailers.

5. Changed Mind Returns: This type of return policy is for situations where the customer simply changes their mind about the product. It's important to have a clear policy that outlines any restocking or shipping fees that may apply. This type of policy is best suited for low-cost items that are easy to resell.

6. Final Sale Returns: This type of return policy is for items that are sold as "final sale" or "non-refundable." It's important to have a clear policy that outlines the reasons why certain items are final sale and to communicate this policy clearly to customers. This type of policy is best suited for items that are difficult to resell or that have limited inventory.

In conclusion, having a well-defined returns policy is crucial for eCommerce businesses. Knowing when to offer each type of return can help you provide the best possible customer service while also minimizing the impact of returns on your bottom line. By offering a variety of return options, you can cater to the needs of your customers while also protecting your business.